Is Proper Grammar Still Important?

Typos and grammar gaffes make your business communications look unprofessionalIn texting and social media, speed and sincerity are valued over grammatical accuracy.

But proper grammar is vital to conveying a professional message, even in social media. Typos and mistakes can turn prospects away. That’s why it’s crucial to have at least one other person review all of your company’s communications before they are printed, published or posted. Whether you use a colleague or a professional writer or proofreader, that second pair of eyes will help spot mistakes and identify any areas that are unclear.

If you want to brush up on your grammar skills, there are a number of great online tutorials and tools, including the Purdue Online Writing Lab. I also highly recommend The Elements of Style by William Strunk, Jr. and E.B. White. This short little book is very readable and will help make your writing clearer and more concise.

Do you have a grammar or writing question? Please let us know in the comments — we’re always happy to help!

The Power of Clear Communication

Welcome to the Clear Sky Writing blog!

When it comes to marketing, we believe there’s nothing more powerful and engaging than clear, straightforward writing. So we’ll be sharing ideas and tips on how to communicate clearly to make your message stand out.

Check back often for posts on the latest and greatest in social media, strategic marketing, effective business writing and much more. Or even better, use the “Subscribe to Our Blog” feature on the upper right side of the page to have our posts delivered directly to your inbox.

Got a burning marketing communications question? Or maybe something you’d like to learn about social media? Please leave a comment — we’d love to hear from you!